What’s your USP?
Well you’re not going to find it on the SiFi channel but it is a hugely important part of your business profile. Ok, USP is an anagram for Unique Service Proposition and represents the key phrase or slogan that very simply tells your customer audience what your business or brand represents. It is a vital part of mainstream marketing, and is becoming a corner-stone of online marketing as well. This video discusses why you need to find yours…

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